BMW has a new man at its help, CEO Oliver Zipse, and he’s taking control over the Bavarian brand at a very interesting time. Not only is BMW in the midst of a massive, industry-wide technological transition but also during the most devastating worldwide pandemic in our lifetime. During a recent interview, Zipse explains that, despite this being a hard time for not only BMW but the entire industry, the Bavarian brand will not make any sacrifices in terms of its economic or environmental impact.