Three people, identified as Roland Bush, Rev Lebaredian, and Christine Brunner, are seated on a stage for a presentation, with a large screen behind them displaying the logos of Siemens and NVIDIA. The stage setup includes three white couches and a dark floor, with Bush wearing a suit and tie, Lebaredian in a suit without a tie, and Brunner in a blue blazer and white pants.
Roland Bush, Rev Lebaredian, and Christine Brunner discussing technology partnerships at a Siemens and NVIDIA event

The Convergence of Siemens and NVIDIA: Driving the Industrial Metaverse Forward

The world of technology is rapidly evolving, and at the forefront of this transformation are two industry giants: Siemens and NVIDIA. In a recent conversation at a technology fair, Roland Busch, CEO and President of Siemens, and Rev Lebaredian from NVIDIA discussed their partnership and the impact of AI and simulation technology on various industries.

The Next Level of Technology

As day one of the fair kicked off, Roland Busch shared his excitement about the advancements being showcased. “You see the next level of technology which we’re bringing to our customers,” he remarked. The exhibitions highlighted the increasing digitalization across industries, with Siemens’ booth demonstrating the power of AI and NVIDIA’s partnership.

Rev Lebaredian, who has been attending the show for the second year, noted the growing presence of digital technologies. “Because it’s becoming more digital, people like me have a more natural place to participate here. It’s really amazing to see all the energy here, especially in the Siemens booth,” he said.

The Industrial Metaverse: Combining the Real and Digital Worlds

At the heart of the Siemens-NVIDIA partnership lies the concept of the industrial metaverse. Roland Busch explained, “We are combining the real and the digital world. And in doing that, we can leverage the power and the speed of software in making our hardware better, in reducing the energy consumption or the way we consume resources.”

By creating a digital thread throughout the design, manufacturing, and operation phases, companies can optimize their processes and improve efficiency. The industrial metaverse enables the creation of comprehensive, physics-based digital twins that behave like real objects when subjected to various conditions.

Rev Lebaredian emphasized the importance of bridging the gap between the real world and the digital realm. “What we’re doing is taking the real world and trying to represent it in software, along with all of the rules of the real world, which is physics,” he explained. This allows for faster and more efficient design iterations, reducing the time and resources required in the physical world.

The Role of AI and Simulation Technology

Artificial intelligence (AI) and simulation technology play a crucial role in realizing the potential of the industrial metaverse. NVIDIA’s expertise in building the lower levels of the computing stack, including chips, systems, data centers, and software, combined with Siemens’ domain knowledge, creates a powerful synergy.

Roland Busch highlighted the significance of photorealistic rendering in training intelligent robots. By simulating real-world conditions, such as reflections and different lighting scenarios, robots can be trained efficiently in the digital world before being deployed in the physical world. This reduces the need for physical testing and accelerates the adoption of automation.

Siemens Xcelerator: Empowering Businesses of All Sizes

To make the industrial metaverse accessible to businesses of all sizes, Siemens has introduced the Siemens Xcelerator platform. This open business platform consists of three key elements:

  1. Technology stack: Sensors, actuators, drives, controllers, edge devices, and cloud applications

  2. Ecosystem: Integration of various technologies for seamless operation

  3. Marketplace: Access to pre-configured solutions and easy technology adoption

Roland Busch emphasized the importance of making technology accessible to small and medium-sized enterprises (SMEs). “We need to go digital. I cannot send my sales guys to hundred thousand or the mini suspense indian. This is impossible,” he said. By providing easy access to technology through the Siemens Xcelerator platform, SMEs can incrementally increase their level of automation and design capabilities, driving productivity and sustainability.

The Future of Manufacturing

As the conversation turned to the future of manufacturing, Rev Lebaredian expressed his excitement about the potential of the industrial metaverse. “Everything the people in this conference are doing is really hard. That’s why everybody is gathered over here. We want to learn on how to do it better, to do it more efficiently, to do it sustainably, to design better things that are safer and better for society,” he said.

The integration of AI and simulation technology into existing systems and tools will empower humans to achieve more. Siemens, with its extensive expertise in building tools and systems for factories, manufacturing, and design, plays a pivotal role in this transformation.

“We should just be looking at with these superpowers that we’ve just gained from the existing systems, how do we turn them into something useful? I think this is where Siemens really does come in.” – Rev Lebaredian, NVIDIA

Conclusion

The convergence of Siemens and NVIDIA is driving the industrial metaverse forward, revolutionizing the way industries operate. By combining the real and digital worlds, leveraging AI and simulation technology, and making it accessible through platforms like Siemens Xcelerator, businesses of all sizes can embrace digitalization and unlock new levels of productivity and sustainability.

As Roland Busch aptly put it, “The building blocks are there already. And to really execute faster and make it again, as I said, for example, from the digital twin of a product, make it more comprehensive. And we’re using much, much more the power of the data and the technology which we have. So let’s put it in short, just accelerating execution.”

The future of manufacturing lies in the seamless integration of technology, and the Siemens-NVIDIA partnership is at the forefront of this transformation. With their combined expertise and commitment to innovation, they are paving the way for a more efficient, sustainable, and intelligent industrial landscape.

Caption: The Siemens-NVIDIA partnership is driving the industrial metaverse forward.

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