If you’ve opened LinkedIn recently, you’ve likely noticed something odd: your feed is topped with posts that are days—or even weeks—old. From professional milestones to industry commentary that’s long past its prime, these posts seem to linger indefinitely. But this isn’t a bug. It’s an intentional result of LinkedIn’s 2025 algorithm overhaul.
So, why is this happening? What does it mean for users and content creators? And most importantly, how can you thrive in this new LinkedIn era? Let’s dive in.
What’s New: LinkedIn’s 2025 Algorithm
Quality and Engagement Over Speed
Unlike platforms such as X (formerly Twitter) or Instagram, where recency rules, LinkedIn prioritizes professional value over real-time updates. Its goal is to ensure that impactful posts—such as industry insights, career milestones, or meaningful discussions—aren’t buried in the noise of constant updates.
Here’s what changed in 2025:
- Recency takes a backseat: Posts are now ranked based on relevance, quality, and ongoing engagement rather than when they were published.
- Engaged posts stay visible longer: If a post sparks discussions or attracts meaningful comments, it remains in the feed for a much longer time.
The Four Key Signals
LinkedIn’s algorithm uses four primary signals to determine what you see:
- User Engagement: Posts with active comments, reactions, and shares take priority—even if they’re older.
- Relevance: LinkedIn personalizes your feed based on your industry, interests, and interaction history, surfacing content tailored specifically to you.
- Creator-Follower Connection: Posts from users you interact with frequently rise to the top, regardless of their age.
- Content Quality: Native LinkedIn formats—like carousels, documents, and videos—outperform simple text updates or external links.
Why You’re Seeing Old Posts
Several factors cause older posts to dominate your feed:
- Sustained Engagement: Posts with active discussions or fresh reactions are continuously reintroduced to more users.
- Global Time-Shifted Exposure: LinkedIn spaces out post visibility to accommodate different time zones and professional schedules, ensuring that key updates reach a broader audience.
- AI-Driven Personalization: LinkedIn’s machine learning models resurface older posts that you haven’t seen but are predicted to find valuable.
- Lower Posting Frequency: Since LinkedIn users post less frequently than on platforms like Instagram, the algorithm stretches high-quality posts to fill the feed.
What This Means For You
For Everyday Users
- No more FOMO on important updates: Significant industry news, career changes, and professional discussions are less likely to get buried under newer but less relevant content.
- A less “news-like” feed: While you might not see breaking news immediately, you’ll notice more thoughtful, evergreen conversations.
- Control your feed: Prefer recency? Switch to “Most recent posts” in Account preferences → Preferred feed view.
For Content Creators
- Longevity matters more than timing: Posts can gain traction days—or even weeks—after being published, as long as they encourage engagement.
- Focus on quality formats: Interactive formats like carousels, PDFs, and storytelling posts outperform basic text updates.
- Discussion is key: Posts that spark meaningful comments are rewarded over superficial “likes” or engagement bait.
How to Succeed With LinkedIn’s 2025 Algorithm
1. Focus on Value and Relevance
- Share practical insights, personal stories, or actionable advice that resonate with your audience.
- Include open-ended questions to encourage thoughtful responses and spark discussions.
2. Use High-Performing Formats
- Leverage LinkedIn-native content like carousels, PDF guides, and infographics to grab attention and keep users engaged.
- Avoid over-reliance on text-only posts or external links, which perform poorly under the new algorithm.
3. Cultivate Ongoing Engagement
- Respond to comments to keep discussions alive and signal value to the algorithm.
- Maintain a consistent posting schedule, but don’t stress if a post starts slow—quality engagement can revive it later.
4. Avoid Engagement Bait
- Steer clear of shallow tactics like “Comment YES if you agree!” or excessive self-promotion. The algorithm penalizes spammy or inauthentic content.
- Balance your own posts with genuine engagement on others’ content, which boosts visibility and builds your network.
The Road Ahead
LinkedIn’s algorithm is still evolving. User feedback may lead to more personalization controls or tweaks to content longevity in the feed. However, the focus on meaningful, high-quality professional content isn’t going anywhere.
TL;DR: Thrive by Delivering Value
Old posts are here to stay, but that’s good news if you’re creating thoughtful, impactful content. Focus on value, build genuine conversations, and embrace native LinkedIn formats to stand out in 2025.
Have you noticed older posts dominating your LinkedIn feed? What’s your strategy for staying visible this year? Let’s discuss in the comments!
