‘Influencer deals are being paused’: As Facebook boycott begins in earnest, influencer marketing feels a sting. #B2C

‘Influencer deals are being paused’: As Facebook boycott begins in earnest, influencer marketing feels a sting. #B2C

The latest move to pause influencer marketing comes as marketers are not only reconsidering where their ads appear and the kind of content they appear next to, but as they work to figure out how they can better support Black creators and Black-owned businesses following the Black Lives Matter (BLM) protests.

Source: ‘Influencer deals are being paused’: As Facebook boycott begins in earnest, influencer marketing feels a sting – Digiday

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