The latest move to pause influencer marketing comes as marketers are not only reconsidering where their ads appear and the kind of content they appear next to, but as they work to figure out how they can better support Black creators and Black-owned businesses following the Black Lives Matter (BLM) protests.

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‘Influencer deals are being paused’: As Facebook boycott begins in earnest, influencer marketing feels a sting. #B2C
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Antonio Vieira Santos
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Co-founder of AXSChat Podcast and Digital Transformation Lab at University of Cork. Sociologist, Workplace Enterprise Expert. Board Advisor at WomenInTech. ex-Sonae, ex- Siemens. 🏆EU Digital Mindset Award Winner. Ranked as TOP 1 most influential employee in the world on topics of climate change and environmental sustainability by Onalytica in 2021. TOP 3 Influencer in a comparative study about largest and best performing 48 consultancies and management consulting companies on Twitter and LinkedIn and their subsequent influence within the C-Suite community across key
commercial growth areas.
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