influencers

YouTube, Upward Mobility, and Inequality

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These days, much of my “television” watching is on YouTube. I’m not unique—according to Google’s CEO (Google’s parent company owns YouTube), about 2 billion logged-in users use the site each month . As of 2018, there were an estimated 23 million channels . By Karen Sternheimer Source: YouTube, Upward Mobility, and Inequality

‘Influencer deals are being paused’: As Facebook boycott begins in earnest, influencer marketing feels a sting. #B2C

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The latest move to pause influencer marketing comes as marketers are not only reconsidering where their ads appear and the kind of content they appear next to, but as they work to figure out how they can better support Black creators and Black-owned businesses following the Black Lives Matter (BLM) protests. Source: ‘Influencer deals are … Read more