Discover how generative AI is enhancing creativity in B2C marketing. From personalised content creation to 24/7 optimisation, learn how AI is democratising marketing resources and reshaping consumer engagement
What began as a relatively small effort by activist organizations to hold Facebook accountable for perceived policy failings has snowballed into a mass corporate backlash—and a rare moment of discomfort for a company that enjoys its status as one of tech’s untouchable giants
Your public data tells a story. Is it telling the right one? Philosophers, psychologists, and neuroscientists – not to mention poets and artists — have been trying to answer this question for centuries. The good news for business leaders is that they don’t need to turn into armchair psychotherapists, or get an advanced degree in metaphysics, to figure it … Read more
The latest move to pause influencer marketing comes as marketers are not only reconsidering where their ads appear and the kind of content they appear next to, but as they work to figure out how they can better support Black creators and Black-owned businesses following the Black Lives Matter (BLM) protests. Source: ‘Influencer deals are … Read more
LinkedIn is adding two new tools to help candidates showcase themselves via digital video tools. Source: LinkedIn Adds New Video Intro and Interview Assessment Tools to Improve Digital Recruitment
Twitter has released its Q1 2020 performance update, showing a significant increase in usage amid COVID-19. Source: Twitter Jumps to 166 Million Daily Users in Q1, Warns of Slowing Ad Spend