Interview with Barbara Humpton CEO of Siemens USA at CES 2020

This year I was invited by Siemens Mobility and Siemens North America to join them at CES 2020. The invite was in the context of their social media influencer initiative. While over there, I met with Barbara Humpton, Siemens US CEO and Mark Buncher, Mobility CEO for America. We had a working breakfast to discuss industry and communication trends, business to business relations and corporate branding, business to society, ageing populations, sustainability and digital transformation.
While at CES, I also met with the Siemens Mobility and US teams, recorded a few interviews and developed a storytelling program to created awareness about what they were doing at the event.

What are you doing for people to know that Siemens is more than just a large company?


How can Siemens help business and government in the United States to transform and adopt technology?


The importance of ageing as a megatrend.

Bukhara. Located on the Silk Road, the city has long served as a center of trade, scholarship, culture, and religion.

Bukhara is an ancient city in the central Asian country of Uzbekistan. It was a prominent stop on the Silk Road trade route between the East and the West, and a major medieval center for Islamic theology and culture. It still contains hundreds of well-preserved mosques, madrassas, bazaars and caravanserais, dating largely from the 9th to the 17th centuries.